Finish the half.

The half companies leave broken — I finish it.

I build what’s missing: the systems behind the business and the presence in front of it.

Both sides of the seam

Why one person does both

I opened this practice because the same thing kept happening to companies I worked with: one supplier built the systems, another built the website, and the seam between them was where the project quietly died. Below is the practice as it stands, and then the years underneath it, most recent first.

'23–now

IT entrepreneurship

The independent practice. Systems that run the business on the inside, and the presence that sells it on the outside, both under one name and one invoice.

@practiceMultiple clients · NL / EU

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Behind the scenes: deciding where AI actually helps, automating the repeated work, and getting your numbers to agree across systems. On the storefront: brand, web, SEO, copy, and social. The deal is the same either way: we agree in writing what gets built before anything starts, and one person answers for it afterwards.

'23–'26

Graduated Informatics

Three years at the Faculty of Informatics, Titu Maiorescu University in Bucharest, taken alongside a full-time job to close the distance between managing engineers and being able to read what they build.

@utmInformatics · Bucharest

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A second academic track at Universitatea Titu Maiorescu: theory and labs on top of a working week. The certificate was never the point. The point was to stop being the kind of manager who signs off on an architecture he cannot follow, because that manager is expensive twice over, once when the decision is made and again when someone has to live with it.

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'16–'26

Business & People

Ten years leading business and people inside international companies, which in practice meant owning delivery on the days when the process and the org chart disagreed with each other.

@peopleMultiple int'l cos

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A full-time Business and People role, running alongside this practice, not as a stage before it. It is where the operations half of the offer comes from. I have been the person who has to make a botched hand-off work on a Monday morning, and that teaches you something reading about it does not.

'12–'16

Studied IMAPA

Four years at USAMV Bucharest in Engineering and Management for Public Catering and Agrotourism. It sounds a long way from software until you notice that a kitchen at full service is a line of orders with a hard deadline on every one.

@imapaUSAMV · Bucharest

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IMAPA (Inginerie și Management în Alimentație Publică și Agroturism), at the Faculty of Management and Rural Development. The syllabus ran from management and marketing through culinary technology and rural tourism, which reads stranger on paper than it felt at the time: every one of those subjects is about keeping a system running while people are watching it. Program details live on the faculty site.

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live

If this page goes quiet

This page is where the conversation happens. The feeds are the corridor outside it: six platforms, one handle, the same voice on all of them. If you arrived from one of those, the useful next step is a call.

Pick a door

@alexvnitaSix doors · one name

0106

The gap

The demo worked. Nothing shipped.

You already have the APIs and the backlog. What is missing is something that will pick up a job, carry it to the end, and tell you clearly where it got stuck when it could not.

CustomVoiceChatOps

Every step it took, written down

It works through your tools, logs every step, and hands the job to a person when it is out of its depth.

Custom
Voice
Chat
Multi

Open the Switchboard

What you get

Lines you own

An agent wired into the stack you already run, whether that is HubSpot, Pipedrive, a number on Twilio, or an internal tool with a login screen and no API. It works through those tools instead of describing them, and it hands the job to a named person the moment it is out of its depth. Four to eight weeks, starting from that written agreement.

0206

The drag

Same fact, five tools

Operations burn the first two hours of every morning on retyping and chasing. Nothing is wrong with the people. The system simply never became one place where a fact could live.

SystemsAutomationOps

The morning that stops repeating

Cut the copy-paste and the hours come back every week.

See the Morning Cut

What you get

Hours back, every week

A Systems Sprint runs six weeks: a diagnosis of where the operating day actually goes, then the automations that give back the most time, running for real, with trails the team can follow and points where a human still decides. They can run it after I leave, which is the actual test.

0306

The fight

Three exports. Three truths.

Finance, sales, and operations each bring a file, and the first twenty minutes go on working out which one to believe. The decision the meeting was called for never gets made.

DataPipelinesTruth

One number the room trusts

Meetings stop arguing about whose export is right.

See the Truth Diff

What you get

One feed the room believes

Everything feeding into one place, definitions written down where people can find them, and one daily picture the team opens in the morning. Four to six weeks, and the argument moves back to the work itself.

0406

The silence

Good work. Hard to find.

The offer is real and the referrals prove it, but the site and the search results say something vaguer, so nobody arrives who did not already know your name.

BrandWebSEO

An offer buyers can find

Brand, site, and search, so people arrive on purpose.

Open the Question Door

What you get

Found for the right reason

Five weeks on a line about what you do that you can say out loud, a site built to turn a visit into a conversation, and the search and content work that puts you in front of intent on Google and in the answer engines. You leave with a 30-day publishing plan you can run without me.

0506

The leak

Rings die in voicemail

After hours and busy desks drop revenue on the floor. By the time somebody calls back the context is gone and so, often, is the caller.

VoiceAgentsBooking

Answered, logged, handed over

The line answers, qualifies, and schedules. Humans take the exceptions.

Play the Call Tape

What you get

Booked, logged, handed off

A line on your existing number, through Twilio or whoever you already use, that answers, asks the right questions, and books the slot. It keeps a record you can read back afterwards, and it passes the call to a person the moment one is needed. Callers are told they are speaking to an agent, because tricking them is a refusal here.

0606

The split

Two vendors. Two stories.

Operations get fixed in one place while the site keeps saying something else, and buyers feel the gap between the two long before anyone inside the company does.

Full StackAIContent

Both halves, one brief

Systems inside and presence outside, same lead, same story.

See the Twin Rail

What you get

One brief. Both halves.

About ten weeks, systems inside and presence outside under one accountable lead, so the storefront matches how the business actually runs on the day it launches instead of describing a company you have already outgrown.

What you get

Capabilities overview

Both halves in one pair of hands. And the part suppliers skip: a readable record, a named hand-off.

Services

Pick a way in.

Same craft, different size. Take the half you need, or both.

Systems Sprint

Fixed price · 6 weeks

Six weeks: first I find where the operating day actually goes, then the worst loops go into production, with the trails and gates your team needs to run them without me.

Operating diagnosis
Build order, agreed
1–2 production workflows
Trails, gates & hand-over

Book a Call

Distribution Sprint

Fixed price · 5 weeks

A line you can say out loud, a site that converts it, the search work behind it, and a 30-day publishing plan you keep.

Offer & message
Site that converts
SEO + AI-answer readiness
30-day publish plan

Book a Call

Full Stack

Fixed price · ~10 weeks

One brief, one invoice. The systems inside and the shop window outside launch describing the same company.

Systems + distribution
Single accountable lead
Agreed build & timeline
Launch usable and findable

Book a Call

Fixed price, quoted after a thirty-minute call — no rate card, because the number should follow your backlog, not come before it.

Fit filter

Is this for you?

An honest filter saves both of us a week. Read it before you book the call.

Good fit

You already know which half is broken: operations that do not run, or an offer the market cannot find.
You want one person answerable for what gets built, when it lands, and whether it is any good, instead of work passed between suppliers.
You are ready to decide on a written proposal after a short call.

Not a fit

You need a large retained squad on site every week.
You want strategy decks and workshops with nobody shipping the work at the end of them.
You are shopping for the lowest hourly rate, and what you get here is a finished outcome at a fixed price.

Request a fit call

Not sure? Email hello@alexvnita.com — I’ll tell you straight.

FAQ

Quick answers.

What do you actually ship?

Systems that actually run: AI workflows, automation, and getting your numbers to agree across systems, all of it working against the tools you really use. Alongside them, the brand, site, search, and content that make the work findable. Both halves run as one engagement on one invoice.

How do engagements start?

A thirty-minute fit call, then a written proposal with the work and the price fixed, setting out deliverables, timeline, assumptions, and commercial terms. Nothing gets built before you have that in hand. Ongoing care is optional once the work is live.

How is investment decided?

On the fit call we size the broken half and agree what is included, and the number follows from that. You get a clear written quote. There is no public rate card, which is deliberate: a price on a page before anyone has looked at your backlog is a guess dressed as a number.

Advise or implement?

I implement. Strategy that stops at a slide deck is the expensive kind, and you would be working with the person accountable for quality and timeline, so a question about the build gets answered in the same conversation.

Do you work under NDA?

Yes, happily. Client names stay private until they have agreed to appear on this page, which is why the work section describes patterns and carries no logos.

Do you handle legal compliance or act as DPO?

No. I ship systems that keep a record, hand the job to a person when they should, and stop at the points where a human still decides, and I will tell you where a decision needs a lawyer. For AVG or AI Act opinions we bring in counsel; there is no Data Protection Officer for this practice.

Not sure which plan fits?

No stress. Reach out at hello@alexvnita.com and tell me what you have in mind — I’ll help you pick.

Last reviewed August 20, 2026